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For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
With these people signed up, the app became more popular with word of mouth.
However, with the increasing number of users, there’s also an increase in the possibility of crime.Furthermore, most of these daily active users check the app regularly to find new dating opportunities.If you’re thinking of finding the right dating partner, fear not.Many times, people say they like a type of person but actually goes for someone else. A lot of popular social media brands invested heavily to achieve this milestone. Source Despite Tinder coming late into the online dating space, it came with a new and simple idea.But what are the numbers that define Tinder as an online dating service? For example, it took Twitter 9 months to reach 50 million users, and Facebook had to wait for 2 years to reach that mark. This increased its appeal, especially to millennials who were looking for dating opportunities.