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The Messenger team has done extensive work to try to crunch the data needed for video calling as small as possible.When I asked how Messenger compares to Skype or Hangouts’ data usage, Chudnovsky wouldn’t be specific but said “We’ve been doing a lot of benchmarking and we’re very happy.Mark Zuckerberg said on last week’s Facebook earnings call that Messenger already accounts for 10% of global mobile VOIP calls.He believes free, high audio quality VOIP will displace traditional phone calling, and video calling could accelerate that.“We’re building infrastructure that will allow us to do anything we want with video” Chudnovsky explains.

Instead, it knows more messaging drives lock in with Facebook’s News Feed where it makes tons of money from ads. Tapping it starts a video call, which opens when the recipient accepts.

The demo I saw showed just a hint of pixelation and strong frame rate with 2 bars of LTE service in SF.

It’s easy to switch to just VOIP audio, and Facebook will gracefully notify you if the connection weakens to where video won’t work.

Bringing it to mobile could Messenger a serious competitor to i OS-only Face Time, clunky Skype, and less-ubiquitous Google Hangouts.

With 600 million Messenger users and 1.44 billion on Facebook, the new VOIP video feature has a massive built-in audience.

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