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With such a significant presence in the online dating universe, it is logical to assume that Plenty of Fish must be doing something right.
For those of you that have experience with other popular online dating sites, the expectations that you have for the free version of any dating site is likely to be low. The free version of Plenty of Fish is very powerful.
Over 3.6 million people log into the site on a daily basis.Unlike other sites, a user can have a rich and full user experience by using the free version alone.Plenty of Fish accomplishes this by inserting display advertising on the pages it serves to its free users.From our perspective, it is a small price to pay to have such a powerful free version.Registering on Plenty of Fish is an intuitive process, but it is more involved — requiring more information from the user compared to other dating sites.