Payne left the company, and Rad simultaneously returned as CEO, in August 2015.
By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day.
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Tinder is a location-based social search mobile app and Web application most often used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).
Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.
In November 2016, Tinder introduced more options for gender selection. a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.
Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.Rad has also said Tinder filled a gap in the availability of social platforms for meeting strangers, rather than connecting with people a user already knows.Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are streamed into a list of matches.Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.