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In 2010, the federal government ordered the Australian dating site Red Hot Pie to send an apology email to its members for having over a thousand fake profiles that sent out strategic messages like these to lure members into staying (and paying). Arrange to meet someone in a public, crowded place, and tell a friend or family member where you’re going to be.Consumers also brought a fraud suit against in 2005 for similar “date bait.” The same privacy protection rules that apply to all of your online activity apply to internet dating sites: privacy: be careful when meeting up with anyone you’ve met online. Set up a safety call: if you don’t call them by the expected time, they’ll assume that something’s wrong. Look for a site that offers a satisfaction guarantee.The personal info you provide to dating sites falls into 2 main categories: registration/account creation, and profile/site activity.Will they use behavioral tracking technology to follow your activity on their site and target you with ads?
Intrigued, they renew their membership, only to find that they never receive a second message.Once you’ve decided on a dating site, make sure that you’re clear on how you’ll be paying.There are plenty of free sites available, such as Ok Cupid, but many members feel that pay sites offer a higher level of experience, customer service, and member quality.Pay special attention to the part about third parties.Find out whether the site shares your information with advertisers, partner companies, research firms, etc.